Subscription Plans

Benchmark offers two types of plans: Free and Pro. The free plan lets you test the account before upgrading to the Pro plan. The free plan is limited to 525 contacts, one private domain, and 2,500 sends per month. If you are sending from a shared domain, the sending limit is different; please see the plan comparison section for the shared domain sending limit.

BEFORE GETTING STARTED

Contact Limit is based on your plan's allowance.

Free plans can only import a maximum of 525 contacts.
Pro plans can import up to 2x their plan limit while maintaining their plan size.

Benchmark offers monthly and annual billing cycle options.

Annual plans include a 15% discount.

Plan Comparison

Pro Plans are based on the number of contacts you can import during your billing cycle. Sending limits vary depending on whether you use a shared or private domain. Refer to the table below for a comparison of the Free and Pro plans, including how your domain type can affect your sending volume.

	Free Plan	Pro Plan
Contact Limit	Maxi 525 contacts (per cycle)	Each billing cycle includes an import allowance of up to 2× your plan’s contact limit.
Domains	1	10
Private Domain Send Limit	2,500 emails	10x contact limit For example: 2,500 contacts > 25,000 emails 5,000 contacts > 50,000 emails 10,000 contacts > 100,000
Shared Domain Send Limit	1,000 emails	2x the plan limit For example: 2,500 contacts > 5,000 emails 5,000 contacts > 10,000 emails 10,000 contacts and above > 20,000 emails
Additional Users	0 (only owner)	Unlimited (additional cost per user)

Contact Limit

The total number of contacts the account can store. You'll be able to import only the number of contacts your plan allows per billing cycle.

Adding new contacts

The import allowance changes from Free to Pro plans.

Free plans: Import up to 525 contacts within their monthly billing cycle.

Pro Plans: Import 2X your plan's contact limit.

For example, if you're on a Pro 1,000 plan:
- You can store up to 1,000 contacts in your account.
- During a single billing cycle, you can import up to 2,000 contacts.
- Your account cannot exceed 1,000 active contacts at any time unless you upgrade your plan.

This means that even if contacts are deleted, they still count toward the number added during that period. Once the limit is reached, you won’t be able to add more contacts until your next billing cycle.

It’s important to choose a plan that gives you room to grow. To learn how to upgrade your account, click here.

Domains

This is the number of private domains that can be added to the account. Free accounts can only have one private domain, while Pro plans can add up to 10 domains.

Private Domain Send Limit

This is how many emails your account can send when sending from private domains. Free accounts can only have one domain. A domain is not considered private until it has been verified.

Send Limit for Shared Domains

If you're sending from a shared domain (i.e., you haven't verified your domain), your sending limit is based on your account’s contact limit. Emails sent from shared domains use a "From" address like: email.company@benchmarksend.com.

To increase your sending limit and improve email deliverability, we recommend verifying your domain. Click here to learn how to verify your domain. Once your domain is verified, your sending limit will be updated. The sending limit may take up to 24 hours to reflect on the Plans and Billing page.

Additional Users

This refers to the number of team members an account owner can invite to access the account. Each added user will have their own login credentials. Users can send emails and manage contacts, added users can not make billing changes.

An additional fee applies for each user added. Click here to learn more about User Management.

Frequently Asked Questions

What is considered an active contact?

Active contacts are email addresses that can successfully receive your emails (i.e., they are deliverable). Contacts who have bounced, unsubscribed, or marked your emails as spam are considered inactive and are excluded from your active contact count.

Does Benchmark count duplicate contacts?

No. Each unique email address is only counted once, even if it appears in multiple lists. All contacts are stored in a single main database. This means no matter how many lists a contact belongs to, it will only count as one contact toward your plan limit.

If I have a Benchmark Legacy account, will I have to pay for two accounts?

No, if you use the New Benchmark application, you can cancel your Benchmark Legacy account. You will need to export any contacts from the Benchmark Legacy account and import to your New Benchmark account. If you need help with this transition, please send us an email to support@benchmarkemail.io.

Why are some plans greyed out?

If you are unable to select a plan, it is most likely that your contact count exceeds the contact limit. You will only be able to select plans that fit your current contact count.

See examples below:

If you are on Plan 5,000 and have 2,000 contacts in your account, you will see all plans that fit that number of contacts, including lower plans like Plan 2,500.	excluded plans will be grayed out
Similarly, if you are on Plan 5,000 with 4,999 contacts, you will only see plans that accommodate your contacts. You will not see a lower plan option. Additionally, you will see a message that says, "You've outgrown this plan's limit."