Subdomains in Benchmark Email NXG
At Benchmark Email, users are required to create a subdomain and complete the verification process before sending emails. Verifying a subdomain involves adding the NS record provided during the subdomain creation process. Failure to verify the subdomain will prevent users from sending emails.
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What is a subdomain?
A subdomain is a prefix of your main (root) domain that can be used to create separate domain functions.
The subdomain appears before your main domain, e.g., sub.yourcompany.com.
Subdomains are commonly found within blog sites, help centers, product websites, and email marketing. They are used to separate your website's domain functions. Subdomains are a great way to keep your domain's reputation healthy by separating marketing and transactional emails.
Subdomain examples:
blog.yourcompany.com → Company blog
support.yourcompany.com → Help center
email.yourcompany.com → Email marketing or tracking
app.yourcompany.com → Web app or customer portal
Benefits of using a subdomain
Protects the main domain reputation
Email marketing campaigns may experience higher bounce rates, unsubscribes, or even spam complaints. If you send from your main domain, such negative behavior could impact your entire domain’s reputation, affecting transactional emails that are responsible for receipt and login links.
Improves email deliverability
Creates trust with Gmail, Yahoo, and other ISPs. A dedicated subdomain helps establish a strong sending reputation, building trust with inbox providers. This increases the chances your emails landing in the inbox.
- Create subdomains for different email marketing needs.
- Some examples include:
- Transactional emails, receipts.yourdomain.com
- Event emails, events.yourdomain.com
- Newsletter emails, news.yourdomain.com
- Rewards program emails, rewards.yourdomain.com
- Some examples include:
Disclaimer: A subdomain does not guarantee 100% inbox placement. A subdomain is one of the many things users can do to ensure best sending practices.
Provides Brand Organization
Subdomains allow you to create separate functions for your root domain. For example, you can create a subdomain for your blog site, e.g., blog.yourdomain.com. If you have an online store, you could use shop, store, and other options as your subdomain, e.g., shop.yourdomain.com. Shop and store subdomain names are among the most common in online storefronts. Additionally, you could use "email" as your subdomain for all email marketing. Depending on your marketing needs, other options include mail, updates, news, and info.
✅ SUMMARY
Using a subdomain dedicated to your email sending will protect your main domain's reputation, improve your email delivery, and create a sending reputation for your subdomain.
Frequently Asked Questions
Where are subdomains created?
The subdomain will be created in your domain's registrar account. However, the process will begin within Benchmark Email NXG, where you will add your subdomain name and domain name. We will then generate an NS record to add to your domain's DNS settings.
How is the subdomain verified? You verify the subdomain by adding the NS record provided in your Benchmark account to your domain's DNS settings.
What type of records does Benchark Email use to verify the subdomains?
Benchmark Email uses NS (nameserver) records. The NS record tells the Internet which server is responsible for managing a domain's DNS settings.
How does using a subdomain protect my main domain?
Email marketing campaigns may get higher bounce rates, unsubscribes, or even spam complaints. If you're sending from your main domain (yourdomain.com), all that negative behavior could impact your entire domain’s reputation, including your transactional emails.
Can I have multiple subdomains?
Yes, you can have multiple subdomains. However, the same subdomain should not be duplicated. Adding duplicate subdomains can result in delivery failure and trigger spam filters.